Give a challenge to followers. “Place our product somewhere during your next Zoom call. Take a screenshot of yourself and the product and post it on your socials. Tag us and win fun prizes.”
This could also serve as a way to promote a service if you had swag items with your name and logo on them (such as a stress ball or cell phone holder) or if you had a brochure placed in the background.
People still spend multiple hours per week, sometimes per day, on Zoom or other online video platform calls. Give them something a little fun to do and get rewarded for it. Challenge customers to feature your brand somehow on a Zoom call. It could even be a custom background that you design on Canva.com and offer it to followers and customers to use.
This also creates online content that users generate, so once the promotion is in place, you potentially have an unlimited source of content you can repurpose.
Actionable Tips:
Define clear contest rules and example placements (e.g. “perched on a lamp, hiding in a plant”). If it’s the logo or the name of the business in particular you want attention drawn to, specific that they should be legible in the screenshot/snapshot.
Decide on “unique prizes” that fit your brand voice.
Create simple, shareable instructions, or graphics to post on social media. We encourage you to include a custom hashtag for the promotion. Check all social platforms for usage first. Is it being used and for what? Different channels use hashtags for different things and also have different amounts of usage. #hotsauce on Facebook currently has a little over 1 Million posts, and Instagram has twice that. More niche hashtags can vary much more in numbers.
Promote the challenge on all marketing channels (email, social, website). Monitor tags and entries daily.
Repost the best/funniest submissions to your brand channels.
Promote winners publicly and award any prizes promptly.
Thank the participants online and encourage them to stay tuned for future challenges.
Review the results and engagement numbers, any follower growth, and any sales bumps.
